About Nouchali

Our Mission

We are a community owned apothecary, founded with the mission to bring high-quality, handcrafted plant medicines and traditional healing modalities to the modern world.

  • Crafted by Hand

    Handcrafted means that our all our products are crafted in-house, by hand. We do everything from the processing of raw plant material to the final packaging, so we can confidently say we are offering our customers best.

  • Craft Over Mass Production

    We believe that something is lost when we mass produce. Knowledge and understanding is lost. Connection is lost. Humanity is lost. We stay connected to our craft, our team, and our community because we make all of them together.

  • Team Ownership

    We are owned and operated by our team members. There are no employees, no bosses, no stockholders and no investors. We answer only to ourselves, our community and the people we serve.

  • Prioritize Vision

    Traditional businesses prioritize profit over all else. More and more we are seeing how this mode of working is incompatible with our world and the human spirit. We prioritze our vision. We prioritze our responsbility to each other.

  • Profit Sharing

    All profits are shared between all team members without exception. We grow and thrive together.